This period was marked by the arrival of Achille Castiglioni. The introduction of new products slowed down as the company tried to understand how to face the end of an era that had been both socially and culturally revolutionary. Another phase also began that was driven by the dawn of a new economy and new life styles which coincided with a sudden growth in the number of companies in the same product category, new production techniques and new social contexts to explore.
The North American market becomes strategically important as shown by the commercial brochure for the MSA Trade Show in 1984.
In the 1980s the company intensifies its commercial exhibition strategy with shows that alternate between museums, galleries and prestigious stores. In 1981 the famous exhibition “A’vos jeux” takes place at the Beaubourg in Paris.
In 1982 Danese Milano chooses Castelli to showcase its new products.
In 1981 Enzo Mari’s solo show at the Italian Institute of Culture in Kyoto provides the perfect occasion to present the vast range of ceramic vases designed by master and produced by Danese Milano.
Between 1983 and 1989 Enzo Mari develops a system, complete with panels and photographs, which allows the company to show its history in a range of different exhibitions and contexts. In the photographs, the installations in Milan and Bordeaux.
