The 1990s was the most tumultuous decade of Danese Milano’s history. The sale of the company and the difficulty it found in responding to the market with new products that fulfilled the needs and tastes of the times, slowed its rate of development. The unstable events lead to the transfer of most of the historical archive to the Vodoz-Danese foundation that was committed to conserving the historical and artistic patrimony of the company as well as promoting its cultural importance through strategic exhibitions. In 1999 Carlotta de Bevilacqua bought the company and became CEO.
In 1999 the exhibition “Design, Kunst, Spiele” takes place in the vast spaces of the museum of Ludwigshafen.
For Milan’s Salone del Complemento d’Arredo in 1991 Enzo Mari designs a new kind of display system.
In 1990 Danese Milano plays an important role in the exhibition “Italiensk Design” at the Design Museum in Copenhagen.
